Word: passionate
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...surprised to read that Mel Gibson's film The Passion has mostly offended Jewish groups [MOVIES, Sept. 1]. If he were being faithful to the text, surely far more people would be offended because the Bible implicates Judas, the Romans, everyone who has ever sinned and even God in the death of Jesus. With that in mind, it could be tricky to find "an overwhelmingly favorable consensus among people who might be offended," as a movie exec said. But then consensus has never been the point of the story of Jesus' Passion. The Crucifixion has always divided people into those...
...similar to LifeMatrix, among them Monitor MindBase, offered by the market-research firm Yankelovich, and BehaviorGraphics, a joint venture between Simmons Market Research Bureau and Nielsen Media Research. All use different assumptions and psychological profiles to sort consumers into categories variously referred to as segments, clusters, affinity groups or passion groups and identified by such titles as "shotguns and pickups," "struggling singles," "band leaders" and "succeeders." MindBase, for example, extrapolates from a combination of attitudes gleaned from opinion polls and life-stage data: where you are in terms of marriage, children, home ownership. "Life stage is a much stronger...
...fact, it's likely the vagaries of consumer impulse will continue to befuddle the best prognosticators at least some of the time. No matter how much data suggest otherwise, a nervous mother of two may get roped into riding a roller coaster and discover a new passion for risk. A stilettoed fashionista might wobble into Wal-Mart. Some things will always be unpredictable...
With time winding down and the Crimson’s desperation growing as Stanford defended with more passion, the contest became increasingly physical...
...will be remembered for this passion, according to family and friends...