Word: passionate
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Like Reagan too, Bush was unschooled in foreign policy when he ran for President. Along the way, he absorbed the passion of his briefers, Star Wars true believers from the Reagan days brought together by Rice to tutor him in the canons of their strategic religion. Those voices evidently captured his imagination, and now in his Administration, led vigorously by Defense Secretary Donald Rumsfeld, they urge...
...executive vice president of Chicago-based Starcom Mediavest, Tobaccowala develops "passion marketing" campaigns to engage consumer enthusiasms. His approach moves beyond "relevance," the current industry buzzword for tapping into a sense of utility, to "resonance," which aims for multimedia harmonies. Marketers have to combine online with traditional advertising, he says: "Online-only is a one-trick pony. And one-trick ponies are dead horses...
...make sure your new partner isn't a murderer, she says. When not in crisis, Flodin, the dutiful Earth Mother, still demonstrates against a proposed nuclear-waste dump site nearby. Mayor Jack Jouaron, 68, loves it when she comes to city hall with her leaflets, flush with political passion. "For an old man like me, it was something to talk to a beautiful blond Swedish girl like her," says Jouaron, who wonders how she can be so serene...
...Mariners are now made of players like Edgar Martinez, a quietly stellar hitter who will be batting .300 with 125 RBIs well into his 50s. Bret Boone and John Olerud are fine players and deserving, but superstars? More like hometown voting passion. Likewise Cameron, Garcia, Sasaki and Nelson - none of these guys are going to make Rodriguez-type money or do Griffey-type commercial endorsements...
...They were really able to convey their passion to us,” Akbar said...