Word: past
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Dates: during 1960-1969
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Generally, it was the black neighborhoods, where parents have long been accused of apathy toward education, that struggled hardest to keep their schools going. At P.S. 134 in an impoverished area of Manhattan's Lower East Side, dozens of parents led some 250 children past pickets to conduct classes. Their attitude was expressed by a sign: THREE STRIKES AND OUR CHILDREN...
Like many commercial makers nowadays, the agency wanted a darker-skinned Negro so that there would be no mistaking the integrated nature of its advertisements. Threatened with boycotts and scolded by civil rights groups, sponsors have responded by doubling the number of integrated commercials in the past year to 5% of the total number of ads made. Rightly noting that this figure is still too low, General Foods has set for itself an even higher quota of 15%. The search for black talent has become so intense, in fact, that one agency is offering its employees a $50 finder...
...past, admen have shunned non-white performers in commercials for fear of alienating Southern viewers and attaching an "ethnic identification" to a product. What white Mississippian would want to drink a beer that is praised by a Negro? There was also the feeling that the sight of a black face would destroy the carefully contrived fantasy world of the TV ad; the sponsors were worried that the viewer would suddenly exclaim, "Hey, there's a Negro!"-and miss the message. Recently, however, a test commercial featuring a Negro mother talking about Pampers, a disposable diaper, showed that...
Apartment living began to fall out of fashion in the U.S. soon after World War II. Over the past two decades, the nation has built four private homes for every new rental dwelling. This year, after seesaw performances during most of the '60s, apartment construction is making a comeback that surprises economists, delights landlords, and quite possibly signals a fundamental shift in how most Americans will choose to live in the years ahead. "Demand is so strong that you could almost leave out the bathroom and rent a new apartment," says California Developer Gerson Bakar, whose 994-unit Woodlake...
Once lightly regarded as being merely the boss's son, Bob Sarnoff is now speaking with the master's voice. RCA's president for the past three years and its chief executive officer since last Jan. 1, he has made the company's marketing operations more efficient, reshuffled its management hierarchy and trimmed production and inventories to help combat eroding profit margins. His efforts have paid off. Last year RCA showed profits of $147.5 million on sales of $3 billion. Both figures are running higher...