Word: pasta
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...designers and architects -- as well as by food consultants who cook up portion-controlled, idiot-proof recipes to feed the projected image. Owing more to McLuhan than to Escoffier, their packages are the products. Success lies in creating extraordinary images for ordinary favorites: hamburgers, fried fish or chicken, pizza, pasta, tacos and salads...
...Pasta Time...
Still shakily insecure after the crash of '87, food trendies this year looked for safer culinary havens. They snuggled up to take-out food in the barefoot safety of their own living rooms, or sought out comfort foods (pasta and pizza, meat loaf with mashed potatoes and gravy, creamy desserts) in small, moderately priced Italian trattorias and American bistros. Many of them shunned the lavishly styled and priced restaurants, which in general took an almost unprecedented beating. The beef industry fought back even while the promise of immortality via good health made a superstar of cholesterol- reducing oat bran...
HIGHEST-PRICED PASTA The single most expensive pasta extant is the soft egg raviolo (the singular of ravioli) that is a $36 hot ticket at San Domenico, the best new Italian restaurant to open in Manhattan in the past five years. The large silky square of pasta enfolds spinach, ricotta cheese and a whole egg yolk that poaches as the raviolo cooks. But the reason for the price lies in the topping of hazelnut butter and a fine, if sparse, mincing of white truffles...
...they feed their furry friends. Worried that Fido has heart trouble? Serve him low- cholesterol biscuits baked by Lick Your Chops of Westport, Conn. Is Kitty overweight? Try a high-fiber, low-fat regimen from Hill's Pet Products of Topeka, Kans. At long last, people who buy fresh pasta and wheat germ no longer have to settle for plain old puppy chow...