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...past 30 years, obesity rates among U.S. children have more than tripled. A flurry of antiobesity legislation has taken aim at environmental factors that have contributed to the epidemic, and Michelle Obama's sweeping new Let's Move campaign to end childhood obesity will most likely inspire further changes in the coming years. But while healthier school lunches and public-service announcements may help future generations stay fit, they won't make someone like Fedorchalk thin. Our national dialogue focuses on obesity prevention, but what do we do for kids who have already gained the weight? (Watch a video with...

Author: /time Magazine | Title: Does Obesity Rehab for Kids Work? | 3/1/2010 | See Source »

...like most people, you're way too smart for advertising. You flip right past newspaper ads, never click on ads online and leave the room during TV commercials...

Author: /time Magazine | Title: Neural Advertising: The Sounds We Can't Resist | 3/1/2010 | See Source »

...Russia switched borders a lot. The only thing I got from that speech was that people do not want to admit they're Polish. Also, that making a big deal about your genealogy isn't for Jews; it's for Wasps and Southerners and Democrats and other groups whose past is brighter than their future...

Author: /time Magazine | Title: Reluctantly, Joel Stein Discovers His Roots | 3/1/2010 | See Source »

Kudrow, though, tried to convince me to care about my own past. "We always forget how important history is. It informs everything that happens after," she said. But my ancestors didn't seem to have those kinds of big, important stories. "What if you found out that one of them was a writer for the Yiddish newspaper?" she asked, in what might have been the worst sales pitch ever...

Author: /time Magazine | Title: Reluctantly, Joel Stein Discovers His Roots | 3/1/2010 | See Source »

...past five years in the West Bank village of Bil'in, there have been weekly rallies against the Israeli separation barrier, a section of which runs through the town. On Feb. 12, villagers protested while dressed as members of the Na'vi tribe from the 3-D blockbuster Avatar. The film, with its themes of oppression and resistance, has struck a particular chord with Palestinians, who now have cause to celebrate. The wall is being rerouted following the final implementation of a 2007 Israeli Supreme Court order; the move returns about 700,000 square meters of land...

Author: /time Magazine | Title: The World | 3/1/2010 | See Source »

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