Word: pastel
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Dates: during 1960-1969
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Cupid's Quiver is sold in pastel packaging from cosmetics counters instead of drug shelves. It was introduced nationally in August, and sales in the first two months climbed to $250,000-a total that would please any marketer of a new drug or cosmetic. It has had little trouble moving into better-known stores, including San Francisco's I. Magnin, Washington's Woodward & Lothrop and Brooklyn's Abraham & Straus. Philadelphia's Strawbridge & Clothier declined to advertise the product publicly but included 75,000 brochures for the item in the monthly statements that it mails...
...WITCH, by Mischa Damjan, illustrated by Toma Bogdanovic (McGraw-Hill; $4.50); IVANKO AND THE DRAGON, by Marie Halun Bloch, illustrated by Yaroslava (Atheneum; $4.95). Two books, both worth reading, based on the same-folk tale-though the first claims to be Russian, the second Ukrainian. The Bogdanovic casein and pastel illustrations are blurrily magical. Yaroslava's precise pictures are closer to folk...
...with flowing Brillcream coiffure. Jerry is thin; he wore a red and white striped round-collared button down, and conjured up images of Kingston Trio. We said farewell to the two other legal assistants who strolled off in their six button au-courant east side uniforms and their enormous, pastel blue, round sunglasses...
This is a salon for the whole body?and the whole day. The exercise room, carpeted in gold and orange, has 25 California ladies lying in it, most of them gray and hefty, in variegated pastel tights, slowly moving their limbs through the air in time with an instructress...
Earnings Up. The campaign was the idea of TWA's adwoman, Mary Wells Lawrence, who also started the battle of the frills in 1965 when she persuaded Braniff to paint its planes pastel and outfit the stewardesses in original Pucci culottes. After she married Braniff President Harding Lawrence, it became obvious that the family relationship was too cozy for business. The conflict was resolved last summer when she won the TWA account and Braniff dropped her. Last week she announced that earnings of her agency, Wells, Rich, Greene Inc., rose 63% to $801,000 during the first half...