Word: pastel
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Along with the new material, which he calls simply Poly-T ("There have been too many bum articles called plastic"), Tupper has developed machinery to press it into 25 pastel-shaded houseware items ranging from poker chips (100 for $1.98) to double-walled ice-cube bowls ($4.98). Some of the bowls have close-fitting caps which, upon slight pressure, create a partial vacuum, form an airtight container. All of them can be squeezed to form a spout which disappears when the bowl is set down. A Massachusetts insane asylum found Tupperware an almost ideal replacement for its noisy, easily battered...
What they saw through the purple glare of the neon signs more than warranted Oakley's remark. In the yellow-floored, blue-walled shop were 20 barber chairs upholstered in pastel-blue leather. Behind them stretched long strips of mirror topped by germ-killing lamps. Above each chair, from the sound-proofed ceiling, shone a spotlight. On the small pink-&-blue mezzanine in the rear there were two more chairs for children, surrounded by giraffe-shaped palm pots...
Puckish John Knewstub Rothenstein, the Tate's present director, is a man given to pastel-colored shirts and the adjective "delicious." He is all-out for modern art. During the war, Rothenstein packed most of the Tate's treasures off to rural hiding places, then busied himself with the acquisition of over 600 new works, including some by British Modernists Graham Sutherland, Henry Moore, John Piper. The gallery was bombed (only six of its 34 rooms are usable now), but attendance has climbed to more than double prewar. Rothenstein realizes that much of what he buys will soon...
...Leandro, Calif, last week, housewives were exploring a new kind of super market. They entered through pale lemon-yellow portals, found themselves surrounded by soothing pastel-green walls and bright, indirectly lighted murals of leaves and ferns. On the lightweight aluminum carts awaiting them, a printed directory told where everything could be found. On the way out, they were pleasantly surprised to find plenty of checkers who kept things moving. They were also surprised to discover how much they had bought; the light carts held 2½ times as much as the ordinary basket...
...Pastel Thinking. Last year Los Alamos got a new superintendent, F. Robert Wegner, who gave it to them with bells on. Puckish Bob Wegner, 49, a man with shock-white hair and a youthful spirit, had once started a near-rebellion in Roslyn, Long Island, when he set his students to baking nut bread to teach them arithmetic (TIME, March 21, 1938). He went to Los Alamos from the Navy, where, as a lieutenant commander, he had bossed radio and rocket schools...