Word: pastel
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...Upper West Side? I would transform this into a tasting tour of the petite cupcakes of Magnolia Bakery at Columbus and 69th, the overpowering cupcakes of Crumbs at Amsterdam and 75th, the cream-filled cupcakes of Alice’s Tea Cup at Columbus and 73rd, and the pastel-colored cupcakes of Buttercup Bake Shop at Columbus and 72nd (the tour could have continued, but our stomachs always seemed to be full and wallets empty after these almost-$4-each extravagances). When the Crumbs Bake Shop on Wall Street near my apartment would close by 8 p.m., my friends...
...world of hip-hop, where big egos are as common as sampled beats, Cameron “Cam’ron” Giles remains a shining beacon of arrogance in pastel paisley and a candy-colored Escalade. Still, it’s been over three years since the swaggering MC scored a mainstream hit, and a newfound modesty is on display in the video for his latest single, “I Hate My Job.” “Ain’t no money for no shoes or purses here,” Cam?...
...Sanae Nagamine, a 21-year-old waitress from Hitachi in northeastern Ibaraki prefecture, had to take a two-hour train ride to join her friends on this pilgrimage to Jesus Diamante, one of the first fashion brands to promote hime-kei, as the look is known, with its frilly pastel frocks and ringlet hairdos. With money earned from part-time work, the girls plan to shop for two hours at the brand's Harajuku store before heading to its Shinjuku branch. "I love their design. It amps me up!" enthuses Nagamine. (Watch TIME's video "Princess Fashion in Tokyo...
...When a New Yorker named James Brunot contacted Butts about mass-producing the game, he readily handed the operation over. Brunot's contributions were significant: he came up with the iconic color scheme (pastel pink, baby-blue, indigo and bright red), devised the 50-point bonus for using all seven tiles to make a word, and conceived the name "Scrabble." The first Scrabble factory was an abandoned schoolhouse in rural Connecticut, where Brunot and several gracious friends manufactured 12 games an hour. When the chairman of Macy's discovered the game on vacation and decided to stock his shelves with...
...following decade, he was marketing the containers via Tupperware "parties" where salespeople could demonstrate the distinctive "burp" that guaranteed longer lives for leftovers. (Tupperware was a roaring success; Tupper sold the company for $9 million in 1958.) For Americans who didn't want to purchase an entire line of pastel plastic containers, Dow Chemical started selling Saran Wrap in 1953, and Ziploc storage bags...