Word: pasteles
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Plop, Plop. Small businessmen find they have little to fear from the corporate Goliaths. "General Electric and Westinghouse," says Donald Petersen, "have to spend $1,000,000 to set up a production line. They have to have those appliances coming off the end, plop, plop, in pastel blue and pastel yellow. Then they have to spend $3,000,000 to advertise and convince the homeowner he should buy in pastel blue or pastel yellow...
...people of Babylon builded themselves a great hall. And it had pastel cinder block and great graffiti and many windows. And in it there was much feasting and loud voices...
...extensive remodeling," reported John Connors, supervisor of housing and caretaking. "We even gave them pastel shades...
...Francisco is a pastel city; Caracas is gaudily bright. And Paris, for generations, has been elephant grey. But the grime that made it grey is vanishing in a flurry of scrubbing that would shame a Baltimore housewife. Reason: a law passed by Napoleon III in 1852. decreeing that all buildings in Paris should be cleaned every decade, has finally gone into effect...
...rugged appearance is an assertiveness in advertising, a rather crude claim to offer what is at once the cheapest and the best. The organization is extrovert, outgoing and inquisitive." Male Superiority. Quite the opposite is j the female corporation. "Its factory buildings are prettily sited and smartly kept with pastel shades in the paintwork and flower beds near the gate. There can be too much fuss over details, an insistence on exact procedure and an overemphasis on the appearance (as opposed to the reality) of competence. In general, the female trend is toward economy and financial caution. Faced with...