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Word: pasts (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Usage:

...Christmas Carol cost a bundle, $200 million, and no doubt Disney would have liked a bigger start for their way-before-Christmas movie. But it registered the best first weekend of any Jim Carrey movie of the past five years in which he has been seen. (In the CGI-cartoon version of Dr. Seuss' Horton Hears a Who, Carrey provided the elephant's voice.) And Goats opened stronger than any Clooney movie of this decade that didn't costar Brad Pitt. The Box certainly didn't measure up to recent Diaz openings, even middling ones. But, like Goats, it cost...

Author: /time Magazine | Title: A Christmas Carol Wins — and Loses — the Weekend | 11/8/2009 | See Source »

...Vegas sports book, there's a tiny bit of science in the numbers. The odds for a game or a race are determined by the recent finishes of teams or horses; the line-makers are predicting outcomes on past strengths and weaknesses. New movies, especially nonsequels like Christmas Carol, Goats and The Box, have no track record; they have only the expectations, high or low, of industry swamis. The Sunday-morning "weekend" numbers are also a guessing game, since the final tabulations don't come in until Monday afternoon. Declaring a weekend champ on Sunday is like saying...

Author: /time Magazine | Title: A Christmas Carol Wins — and Loses — the Weekend | 11/8/2009 | See Source »

...Internet has cracked open a brave new world for folks whose job it is to spend ad dollars. The ability to track where a Web user clicks provides a sort of precision intelligence advertisers could have only dreamed of in decades past. But before a click comes a look, and according to new research, advertisers are often wrong about what attracts our attention...

Author: /time Magazine | Title: Why We Look at Some Web Ads and Not Others | 11/8/2009 | See Source »

...That's one possible reason the man presented with the dating-service ad quickly moved past the woman's body and fixated on the text surrounding it. "Even in a case like that, the real information is still the strongest point," says Nielsen. Odd as it may sound, the way to grab people's attention online might be to simply level with them...

Author: /time Magazine | Title: Why We Look at Some Web Ads and Not Others | 11/8/2009 | See Source »

Even now, not everyone is happy with the package of bills Schwarzenegger says he will sign. Many key provisions were weakened during the final weeks of negotiations, and the Sierra Club, for one, opposed the legislation, saying too little is being achieved. But frequent foes in the past, including the Westlands Water District, representing agribusiness, and the Metropolitan Water District of Southern California, the state's biggest urban supplier, came together to support the legislation. "No one is getting 100% of what they want," says Assembly Speaker Karen Bass, a Los Angeles Democrat, but "it is the only...

Author: /time Magazine | Title: California's Plan to Keep the Water Running | 11/7/2009 | See Source »

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