Word: pasts
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...This is such a fundamental change from anything we've done in the past," says Lauren Hobart, chief marketing officer for Pepsi-Cola North America Beverages. "It's a big shift. We explored different launch plans, and the Super Bowl just wasn't the right venue, because we're really trying to spark a full-year movement from the ground up. The plan is to have much more two-way dialogue with our customers." (See the 19 stadiums that have hosted the Super Bowl...
...Harvard, many of us were big fish in a small pond. However, once on campus, we are quick to realize that we are really just guppies. The passing of time effaces our past successes, and we have to adjust to not always being ‘the best’. While any college experience causes students to reassess and ‘find’ themselves, I’ve discovered that this school can be a pressure cooker if students don’t know how to find success after failure...
...power. A soft-spoken academic who coaches his daughters' soccer team, he is described by virtually everyone who knows him as a genuinely nice guy. But consider some of the things that have been said about the director of the Congressional Budget Office (CBO) and his ideas during the past year. "Off the wall," fumed Dave Obey, the famously volatile chairman of the House Appropriations Committee. Senate majority leader Harry Reid has suggested - and not in a nice way - that Elmendorf's presumption is such that "maybe what he should do is run for Congress.'' And Senate Finance Committee chairman...
...Delivering the grim budgetary news is the job of Elmendorf's little agency (250 employees). Over the past year, the CBO took on particular importance in determining the shape and even the fate of Obama's signature domestic initiative, health care reform. It is the CBO that will decide the politically loaded question of whether reform actually saves the Treasury money or instead adds to the deficit. (So far, the CBO has given it a thumbs-up.) The President has focused even more attention on the CBO's numbers by insisting that any bill reaching his desk...
...federal study on U.S. offensive cyberwarfare last year. "But that is little realized by many people in Congress or the Administration." That study, by the National Research Council, concluded that "the U.S. armed forces are actively preparing to engage in cyberattacks, and may have done so in the past." But it added that a lack of public debate has led to "ill-formed, undeveloped and highly uncertain" policies regarding its use, which could lead the U.S. to stumble inadvertently into a cyberwar...