Word: patc
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...present, Sam ("Mr. S.I.") Newhouse operated in the same forthright fashion that he has used for four decades to collect an unusual group of 14 newspapers and five TV and radio stations. Just a fortnight ago, Newhouse heard that Condé Nast President and Publisher Iva Sergei ("Pat") Voidato-Patcévitch, 58, was willing to sell his option to buy controlling interest in the company, which he got last fall from Britain's Amalgamated Press. Hard hit by recession cutbacks in ads, Condé Nast Publications lost $534,528 last year-although Vogue finished in basic black...
...underlies his newspaper empire: a high degree of local autonomy. Mitzie Newhouse may have an occasional casual chat with an editor, and Mr. S.I. will keep his sharp eye on the ledger, but Condé Nast will continue to be run on the same fashion-plating formula by Publisher Patcévitch and his staffers...
Posies for Horses. Since Condé Nast's death last year, C. N.'s president and publisher has been polished, handsome, Russian-born Iva Sergei Voidato ("Pat") Patcévitch, 43, onetime Wall Street analyst and a smart business operator with the Nast promotional flair...
From 1932 to 1936, Patcèvitch did an expert trouble-shooting job on Paris Vogue (he was succeeded by Thomas Kernan, author of Paris on Berlin Time) and married London Vogue's beautiful Nada Jellibrand. When he returned to Manhattan, Condè Nast put him on the board of directors. Special Patcèvitch talents are: 1) social graces and fashionable tastes that blend perfectly with the smart world of Condè Nast Publications; 2) a canny head for business management. The second talent is the one that is most needed...
...depression losses ($500,000 m 1933). Taking cognizance of the new luxury-clipped realities, it had unloaded Vanity Fair and The American Golfer, tapped wider audiences with Hollywood Patterns and Glamour. What it needed now to keep it solvent was shrewd management. Condè-Nastians agree that President "Pat" Patcèvitch promises a more solvent future than anybody else in sight...