Word: patch
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Dates: during 1990-1999
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...fuss is remarkable for a product that wasn't even available seven months ago. Nicoderm, the first patch to be approved by the FDA, arrived on the market just in time to cash in on several million New Year's resolutions. Backed by a massive ad campaign, marketer Marion Merrell Dow Inc. quickly created a huge demand, which soon outstripped supply. That was good news for rival Ciba-Geigy Corp., which now claims more than half the market, in contrast to about 30% for Nicoderm. But Ciba-Geigy, which has already sold more than 70 million Habitrol patches, has been...
Even with overtime production, the patch shortage is expected to last at least until early August. "We're only getting about 50% of what we could sell," says Carolyn Fray, spokeswoman for Rite Aid Corp., which owns 2,498 drugstores nationwide. Merrill Lynch analyst Richard Vietor estimates that sales will top $880 million this year and nearly $1 billion in 1993. (Six months ago, he predicted sales of only $150 million for all of 1992.) "This is overwhelmingly the biggest first-year market for any prescription product," he says...
Priced at under $4 each, the patch delivers a steady fix of nicotine, the addictive part of tobacco, without the 4,000-plus other nasty components that make up tar. Long-term studies are lacking, but initial data suggest that the patches can double the success rate for quitters in the short run when coupled with behavioral therapy...
...that researchers have developed a relatively benign way to stay hooked on nicotine, will patches become the next big addiction? So far, most researchers see little chance of wide-scale patch abuse, despite reports of patients sneaking extra patches or pressuring physicians to extend treatment beyond the recommended six to 12 weeks. But really, who cares? Nicotine alone is not a killer in modest doses. It mixes just fine with driving, and best of all, co-workers and spouses need not fret about secondary smoke. Until the battle against bad habits is finally won, nicotine patches might just...
...easier to buy an assault rifle than a nicotine patch...