Word: patches
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Make way for a fun-and-games Christmas. Stand aside for an avalanche of GoBots, Trivial Pursuits, G.I. Joes, Gloworms, Transformers, Cabbage Patch Kids, Care Bears and Rainbow Brites. Hold your breath for a flood of He-Mans and My Little Ponys. After two years of a sturdy economic recovery in which adult Americans got their goodies, it is now the turn of their children. Toymakers and -sellers are happily anticipating their biggest Christmas, and their biggest sales year, ever...
...popular items, Cabbage Patch dolls and Trivial Pursuit, both introduced ast year, are no longer simply hot-selling toys. They have now become American social milestones. Says Thomas Kully, a toy-industry watcher at the investment firm of William Blair & Co. of Chicago: 'Those two products are absolutely the biggest the industry has ever seen." Shipments of Cabbage Patch Kids and ancillary licensed products, including a board game, storybooks, decals and patches, will reach $1 billion in 1984. More than a year after they appeared and despite the fact hat Coleco, their manufacturer, does not even advertise them...
...toymakers by even so much as thinking about more conventional gifts will need a division of G.I. Joes to hold their ground. When asked what they want for Christmas, most children will parrot the names of popular toys. Jennifer Been, 7, of Dallas advises that she wants a Cabbage Patch Kid, a Cabbage Patch stroller, a Fisher-Price camera and Lego building blocks. Says she: "Almost every girl in the second grade has a Cabbage Patch...
...daydream, Monsieur's daughter Irène (Sabine Azema) motors in, abustle with gaiety and impish reproaches. She takes her papa to a country inn for a chat and one lingering waltz before nightfall; then, as abruptly as she came, Irène drives off to patch up a lovers' quarrel. Dinner, farewells, and a last reflection for Monsieur on his role as parent and painter...
...flowers and ones with detachable postcards, celebrating everything from cats to Culture Club, are being snapped up at a phenomenal pace. Some favorites have earned second press runs; 250,000 Trivial Pursuit (QuillMark) calendars sold out in the U.S. and Canada in a month, and Cabbage Patch Kids (Abrams) has been bought by 1.4 million doll lovers. Says Michael Ritz, promotions director of Abbeville Press, where eight of 15 calendars are sellouts: "It's just an amazing year...