Word: patent
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...more money in selling the disks than in flipping them. Twenty-four years ago, a Los Angeles building inspector named Fred Morrison invented the Frisbee after studying the airworthy pie pans used by the now defunct Frisbie bakery company of Bridgeport, Conn. In 1956 he sold the patent on an improved design to the Wham-O Co. (those wonderful people who brought you the Hula-Hoop), and since then the royalties have been sailing in: about $800,000 to date...
...prepared by Young & Rubicam, frankly admit that "Dr Pepper" sounds like the name of a fiery patent medicine. In fact, though the drink was concocted in 1885 by a Waco, Texas, druggist and named after his physician father-in-law, it looks like a cola and tastes like a blend of cola, cherry and cream soda. The commercials stress the theme that, though many people are reluctant to try it, they like it once they take the plunge. Their approaches range from the outrageous (a Latin dictator besieged in his palace by a howling mob demanding that he take...
Certainly Kodak is eager to make and market instant-photo cameras, but that will not be easy. Polaroid employs no fewer than 25 patent attorneys, who have erected a blockade of some 1,000 patents around the Polaroid process. Though rights to the original Land inventions in instant photography have long since expired, no would-be competitor has been able to jump ahead of those that are still tightly protected. Thus, to an astonishing degree, Polaroid has no direct competition...
Wilson has been finding so many of them lately that he seems to have a patent on the golden goose. On the average, a new Holiday Inn is opened every three days-or one new room every 36 minutes. Already Wilson has 1,405 inns in 50 states and 20 foreign countries or territories. The inns are a catalyst and a reflection of the age of mass travel; last year alone they served 72 million guests. The Holiday Inn sign, a 43-ft.-tall tower in screaming green, orange and yellow, is almost inescapable on American highways...
...major bit of fortune (half good, half mis-) is his acquaintance with the millionaire. The two meet when the Tramp prevents the unhappy drunk from drowning himself. The grateful man pledges his eternal friendship. After putting on the patent leather shoes he had carefully removed before attempting suicide, the millionaire takes the Tramp out on a glorious so used night on the town. But when the sober light of morning comes, the suicidal friend returns to his calm, business-as-usual self. He throws out his little friend whom he does not even remember. But at strategic moments the millionaire...