Word: patentable
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Dates: during 1970-1979
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...patent absurdity of all this is appealing not in a campy sense but a theatrical one. Leone has a highly individualistic visual style that is sometimes irritating but can be effective in a rather operatic way. He favors huge, porous closeups and compositions with profiles looming large in one corner or another of the wide-screen frame. The music is another Leone trademark. In the Eastwood epics, it will be remembered, a jew's-harp twanged madly every time an eyebrow was arched. Here Leone recruits some hapless vocalist to make melodramatic noises that seem to be an imitation...
...more money in selling the disks than in flipping them. Twenty-four years ago, a Los Angeles building inspector named Fred Morrison invented the Frisbee after studying the airworthy pie pans used by the now defunct Frisbie bakery company of Bridgeport, Conn. In 1956 he sold the patent on an improved design to the Wham-O Co. (those wonderful people who brought you the Hula-Hoop), and since then the royalties have been sailing in: about $800,000 to date...
...prepared by Young & Rubicam, frankly admit that "Dr Pepper" sounds like the name of a fiery patent medicine. In fact, though the drink was concocted in 1885 by a Waco, Texas, druggist and named after his physician father-in-law, it looks like a cola and tastes like a blend of cola, cherry and cream soda. The commercials stress the theme that, though many people are reluctant to try it, they like it once they take the plunge. Their approaches range from the outrageous (a Latin dictator besieged in his palace by a howling mob demanding that he take...
Certainly Kodak is eager to make and market instant-photo cameras, but that will not be easy. Polaroid employs no fewer than 25 patent attorneys, who have erected a blockade of some 1,000 patents around the Polaroid process. Though rights to the original Land inventions in instant photography have long since expired, no would-be competitor has been able to jump ahead of those that are still tightly protected. Thus, to an astonishing degree, Polaroid has no direct competition...
Wilson has been finding so many of them lately that he seems to have a patent on the golden goose. On the average, a new Holiday Inn is opened every three days-or one new room every 36 minutes. Already Wilson has 1,405 inns in 50 states and 20 foreign countries or territories. The inns are a catalyst and a reflection of the age of mass travel; last year alone they served 72 million guests. The Holiday Inn sign, a 43-ft.-tall tower in screaming green, orange and yellow, is almost inescapable on American highways...