Word: patenting
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Dates: during 1920-1929
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...which made grand spit," and spit two successful curves on a single windy day. Aged seven, she further qualified as able-bodied seaman by swearing, without repeating herself, two minutes running. At 14 she could curse for four minutes. Her father shipped her on, with a large supply of patent milk powders which nourished the young sea-woman not at all. No native wet nurse could be persuaded to stay aboard, and Joan was slowly starving when "Stitches," the sailmaker, managed to barter a handful of dried apricots and an old alarm clock for a Norfolk Island milch-goat...
Next came an article by Paul M. Hollister, a vice president at Batten, Barton, Durstine & Osborn. Mr. Hollister asked a hypothetical question. What, said he, would happen if publishers, who have already freed their pages from patent medicine advertising, should now refuse to accept any testimonial advertisement that was not certified as unpaid for and voluntary? Mr. Hollister predicted that such a procedure would cause anguish among many agency men charged with formulating campaign ideas, would also grieve Park Avenue females who would be deprived of "their most profitable racket...
...testimonial dates back to advertising's patent medicine era. Familiar in the old days was the tale in which an ailing person, having "taken two bottles of your marvelous remedy," was quickly restored to blooming health. Later, as the conscience of advertisers and the standards of publishers improved, testimonials declined. It was probably the much discussed Pond's Cream series, featuring endorsements from Marie of Rumania and many another celebrity, which marked the return of the testimonial to advertising's most polished circles. Outstanding current examples of testimonial campaigns are the advertising of Pond's Cream...
...Senate, grim-visaged Senator Thomas J. Walsh has a bower, a summer-home on the northeastern end of Lake McDonald in Glacier National Park, Montana. He owns two-thirds of an acre with a 150-foot lake frontage, purchased from the holder of the original land patent before the park was created in 1910. Last week the grey Walsh mustache bristled more ferociously than ever as he did legislative battle in defense of his summer hearthstone and of a governmental principle...
...press-agents first tried to maneuver this meeting, but John J. Raskob snatched it from their greedy fingers. Eleven o'clock at Belle Isle was the hour. Smith skipped his breakfast to make it on time. With care he picked his Mtire?silk-faced cutaway, striped trousers, silk-topped patent leather button shoes, semi-formal overcoat with velvet collar. One hand picked up a cane; the other put a cigar in a mouth corner. The Brown Derby, above all, was set at an undefeated angle. Away streaked the baby-blue Rolls-Royce, minus any hooting police-escort. Cushioned snugly...