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...longtime rival Phil Knight still sits atop a company that commands a market share more than triple Reebok's. And his troops declare that they turned down deals with the NFL and NBA because the licensing business has never been--and never will be--profitable. Instead, Nike's path to the future has shifted from building brand awareness (it hardly needs that now) to gaining a stronger foothold in growth markets like soccer and golf. Adam Helfant, Nike's global sports marketing director, estimates that $50 million in annual revenues will probably come from Reebok's NBA deal--not worth...

Author: /time Magazine | Title: Rebound For Reebok | 8/27/2001 | See Source »

...river called unschooling that espouses such ideas. About 7% of home schoolers today describe themselves as using no particular curricular plan, according to the National Home Education Research Institute. Not all these people would embrace the term unschooling, which sounds so anti-intellectual, but many of them follow the path of no paths, allowing their children to pursue their own interests...

Author: /time Magazine | Title: Home Sweet School | 8/27/2001 | See Source »

...years ago, there were only a handful of labyrinths in the U.S., but seekers can now walk more than 1,500-- including about 400 built in the past year. Unlike mazes, which are designed to confuse, labyrinths have only one continuous path to the center. They can be carved out of cornfields or gardens, or made of wood, stone, painted brick or canvas. They are showing up in hospitals, parks, prisons and schools. Some couples are getting married within ceremonial labyrinths. A new outdoor labyrinth at New York City's Trinity Church, at the frenetic intersection of Wall Street...

Author: /time Magazine | Title: Families: Relaxing In A Labyrinth | 8/27/2001 | See Source »

...fact that those guerrillas were exporting an insurgency into Macedonia under NATO's very noses. Although it then moved very quickly to press the authorities to address the political grievances on which the insurgency was feeding, it did little to create disincentives for ethnic-Albanian nationalists to choose the path of violence...

Author: /time Magazine | Title: NATO May Shoot Itself in the Foot in Macedonia | 8/21/2001 | See Source »

...Jian, a writer who lives in London, is the author of Red Dust: A Path Through China (Chatto & Windus and Pantheon...

Author: /time Magazine | Title: Hitting the End of the Road | 8/20/2001 | See Source »

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