Word: pathways
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That's certainly music to advertisers' ears, but, warn neuroscientists, it's unlikely that our purchasing behavior follows a single pathway. Montague, for one, is investigating how factors like trust, altruism and the feeling of obligation when someone does you a favor can divert and modify steps in the decision-making tree. "The capacity to use brain responses and relate them to behavior has accelerated at a breathtaking pace over the past four years and yielded an incredible amount of information," he says. How marketers use that data to hone their messages remains to be seen...
...Pond, there was no place he could escape the sound of the train whistle. Marion Weiss and Michael Manfredi, who designed the Olympic Sculpture Park for the Seattle Art Museum, have made their peace with that. "We thought the trains were amazing," says Weiss. "We wanted the park's pathways to slalom down and capture the energy of those trains." So the Z-shaped pathway that Weiss and Manfredi came up with is intended to praise the forces that shape Seattle, not to bury them. The team's $65 million park isn't just a respite from the city...
...women with BRCA-1, the naturally occurring female hormone progesterone speeds the proliferation of mammary cells. "If we block the progesterone pathway using an antiprogesterone, it could prevent breast cancer," says Eva Lee, lead author of the study. That's exactly what mifepristone did for the experiment's mice, all of which had the BRCA-1 gene. At age 1, none of those treated with mifepristone had developed tumors. But all the untreated mice had tumors by the time they were 8 months...
...Yale’s defense really came to play.”“Offensively, we just struggled to get any continuity all day,” Murphy agreed. “They did a great job.”NOT SO SPECIALMcLeod’s pathway to his three touchdowns was made much easier by some highly favorable field position. Two of his touchdowns came on drives in or near Crimson territory, including an eight-yard score on a drive lasting all of one play.That came thanks to a botched, seven-yard punt by junior kicker Matt Schindel...
...happy because she's open," he continued. "And she's preparing and she's trying to do this according to the Lord's will, not her own - and that's always a pathway...