Word: patients
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Dates: during 2000-2009
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...other day, a nurse at Florida State University in Tallahassee responded to an alarm in a hospital room where a patient named Stan D. Ardman lay gravely ill. Ardman's blood pressure had dropped precipitously, and when the nurse came in, Ardman wheezed and said, "I'm very nauseous and dizzy ... Having trouble breathing...
...Thomas missed that simple solution. Instead, he asked Ardman if he had chest pain. "I'm just nauseous and dizzy," the patient replied. Just then, the monitor made an ominous noise indicating that Ardman's pressure was plummeting further. Thomas vacillated...
...then he made a fatal mistake. He decided to give Ardman epinephrine, a drug that would certainly raise the patient's blood pressure but that, in combination with the dopamine Ardman had already received, would also spike his heart rate and possibly kill him. Sure enough, after epinephrine was administered, the patient lost consciousness and drifted toward death - although just before he died, the simulation ended...
...Lipitor ads are certainly not the first to rely on stretching the consumer's belief - others have featured actors posing as doctors, or lesser-known doctors endorsing everything from diet aids to nutritional supplements. But Jarvik is recognized for his work in developing the artificial heart, and to a patient, his stature in the field undeniably lends credibility to every statement he makes about Lipitor. It's certainly a big part of the reason that Pfizer signed him to a two-year, $1.35 million contract...
...drugs we take. But the already misfit pairing of the free market pharmaceutical industry with the trust-based medical care model was further strained when the FDA approved direct-to-consumer advertising for drugs in 1997. That allowed pharmaceutical companies to use advertising as a guise for educating patients. While patients feel more knowledgeable about diseases and their options for treating them, where does that information come from? In most cases, it's from industry-sponsored advertising, notes Watson. "The pharmaceutical marketing departments have appropriated the language of the empowered autonomous patient in the service of sales," she says. Moreover...