Word: patrons
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Dates: during 1950-1959
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...Vatican bobbled the dialectic ball again. That the staid St. Bernardino of Siena should be the patron saint of advertisers [Feb. 4] and bandied about by the mass-media Babbitts is unforgivable. Our blatant and vulgar advertising is the one crack in our picture window that anti-Americans point to as our literary output. Madison Avenue's grey flannel mouthings could never wear Bernardino's hair shirt...
Each dress is reviewed by the patron himself, sitting in a straight chair, clad in a long white butcher's smock. With a long, gold-tipped cane, Dior points and criticizes, orders a bow changed, a seam moved. Scattered through the collection are the five or six models which are called, because they may prove to be disasters, the "Trafalgars"-the dresses which are the most extreme and will make headlines or covers in the fashion magazines. Dior deliberately plans them to startle and shock, thinks of them as trial straws in the wind, to be developed...
Advertising men with Trendex troubles, placement problems or sagging sales now have somebody up there who likes them; the Vatican last week named St. Bernardino of Siena as patron saint of advertisers...
...means literally "person of art") has undergone some drastic changes and constantly faces the threat of more. A good geisha today must be able to play not only the ancient mandolin-like samisen and the plaintive flute but an adequate 18 holes of golf as well, in case her patron wishes her to accompany him on a country-club weekend. She should be able to discuss not only the classic poets but also atomic energy, a subject now taught at the geisha academy. Her dancing should be at least as up-to-date as the mambo...
...geisha's true function has not. In essence, it is to be all that a wife should be if she didn't have to wash the dishes, bear the babies, clean the house and grow old and tiresome. To casual guests at a party or to the patron she hopes will one day claim her permanently, the geisha must be tireless and fascinating, solicitous and flattering, soothing and delightful, ready to make conversation, play a game or listen to pompous discourse at the whim of her customer. "A good geisha," said a member of Kyoto's geisha...