Word: pattaya
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Dates: during 2000-2009
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...other countries, where vast stands of golden teak shimmer and hint at mysteries within. But it's a thrill tempered by the riot of ugliness erupting all around, and the creeping fear that another decade or so is all that separates this once lovely spot from becoming Pattaya-on-the-Mekong. "This was still mostly farmland 10 years ago," says Junfong Suphan, 48, a farmer who now sells counterfeit Nike clothing shipped down from China. Her stall in the town of Chiang Rai is one of dozens clustered near a towering sign that welcomes visitors to the Golden Triangle. Across...
...stomach-share king of the nascent Thai pizza market, can mount an Oedipal (and edible) challenge to his former employer with his new enterprise. They've doubted him before. In 1980, when the young American expatriate opened the region's first Pizza Hut in the Thai beach town of Pattaya, even his friends were sure he would fail. Thais don't eat cheese. Thais don't eat bread. And so Thais certainly won't eat pizza, they reasoned. More than 100 pizza restaurants and a cheese factory later, Heinecke has proved them wrong. (It turns out Thais do eat pizza...
...telling how many gender change operations are performed every year. But surgery is easily available at a wide range of prices. At the gleaming Bumrungrad Hospital, well-heeled foreigners pay around $6,000 for the works, including breast augmentation and Adam's apple shaving. Some clinics in Pattaya will undo Mother Nature's handiwork...
Against the advice of more experienced colleagues who said Asians wouldn't eat bread or cheese, Heinecke opened the first Pizza Hut in Asia in 1980 in the beach resort of Pattaya, southeast of Bangkok. "It was a daring move," says Kitti Naktisuwan, an analyst with ABN AMRO Asia Securities. It was also the right move at the right time. Thais flocked to sample such customized wares as tom yum (spicy soup) pizza, and Heinecke, who became a Thai citizen in 1991, now has 116 stores taking about 95% of the country's $50 million-a-year pizza market...