Word: pattern
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Dates: during 1950-1959
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Since bait advertisers calculate that one housewife in three will buy the high-priced model, the pattern is repeated daily in thousands of U.S. homes. In Seattle, vacuum cleaners are popular bait. Radio station KOL advertised a rebuilt vacuum cleaner for $8.95, but a demonstration showed that it lacked the suction to extinguish a match, and the salesman switched to a $120 cleaner...
...elaboration on the novel's relationship to psychology Guerard said that the novel can contribute little to academic psychology. It can, however, throw some light on the common events of life, he continued, if the novelist has an accurate psychology. "The important thing is the story-the pattern of the world-occurring in novel after novel," he said...
...This pattern may be conscious or unconscious, Guerard said. "An author's rational intentions are as irrecoverable as his sources," Guerard declared...
...just that-and thus established a new and burgeoning industry. Each week about 3,000 more homes go hifi. A mere fad until recently, hi-fi has become a $250 million business (equipment sales have increased as much as 500% in some areas since 1952). There is a standard pattern: about two years after an area is saturated with TV, hi-fi moves...
...plastic to make it wear longer; Nye-Wait and others have brought out nylon rugs that cost more than wool ($15 to $45 a sq. yd.) but wear better, are mothproof, and have a rich, glittery shine that housewives like. The stylists have put synthetic rugs out in every pattern from standard flowered designs to tweeds, plaids and bright basket weaves...