Word: patterning
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Dates: during 1960-1969
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...Bunting hopes to include a study is matched pairs of individuals, one who is a college graduate and one who is not, to discover whether or not higher education makes any difference at all in the pattern of a woman's life...
Shift in Seats. Unless the CAB disapproves Continental's new rates. Continental jets will shift from their current seating pattern of 44 first-class and 76 coach seats to 28 first-class, 42 coach and 75 economy. American Airlines and TWA have already asked the CAB for permission to match Continental's economy fares on competitive routes; United is expected to do so soon...
Whether the American Weekly can survive even after surgery is open to argument. "A supplement," says Ernest Heyn, now editor in chief of Family Weekly and Suburbia Today, "is only as strong as the pattern of its newspapers." The Weekly must now draw its strength from the Sunday editions of a newspaper empire that has been dwindling away for 25 years...
Borrowing Words. Flattering their U.S. competitors by imitation, German agencies have adopted the U.S. pattern of servicing each major account with task forces of account executives, market researchers and other specialists. They have also borrowed U.S. advertising lingo. Today's German agencies are staffed by specialists such as der Layouter, der Texter and der Media-Mann. They work up die Marketing Proposition and test it on einem Consumer Panel. If it goes over, they prepare eine Direct Mail Kampagne or perhaps TV spots, always hammering home ein guter Slogan. They then make die Presentation to der Client. And along...
...This pattern gave Dr. Wynne his clue. Individuals in a family may show few or no outward signs of illness, but if their statements do not mesh rationally with one another's, the result is a "cognitive chaos" for the developing child, most sensitive between ages two and four. From a tape recording, he quoted a revealing example...