Word: patterning
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Dates: during 1960-1969
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There is still much uncertainty about its nature. Once the Public Relations News asked readers for definitions and received approximately 2,000 replies calling it a science, system, art, business, process, profession, relationship, program, pattern, moral force and humanizing influence. Edward L. Bernays, one of the alltime panjandrums of p.r., solemnly describes the public relations counsel as a "societal technician who is fitted by training and experience to evaluate the maladjustments and adjustments between his client and the publics upon whom the client is dependent for his socially sound activity." More simply, Author Robert Heilbroner observes: "Public relations is Dale...
...style of politics is not dead, nor will the new style, even if it suffers setbacks in the fall, be killed off, the future promises a confusing blend of the two, reflecting, in part, the confusing and changing population pattern...
...Strauss junks this notion as a complacent and self-serving modern myth. In its place, structuralism substitutes the heretical theory that the human intellect has been fully operative, and in the same fundamental pattern, since the creation of human society. Savage and civilized cultures together play the same game and play it equally well, despite an enormous variation in the results. In short, Lévi-Strauss has asked man to open a profound-and profoundly unsettling-new dialogue with himself...
...Strauss postulates two orders of reality, only one of which is susceptible to human control. At the controllable level, man applies his intellect to the universe about him and builds social systems to suit his needs. But at a deeper level, the implacable pattern that is ingrained in the human intellect, much like the program that decrees the functioning of a computer, directs the shape of everything built by social man. It may work, says Lévi-Strauss, like "the least common denominator of human thought...
...possible to detect future victims of heart disease early in life by a simple, though sensitive, hearing test. Finns aged 10 to 29, on high-fat diets, suffer hearing loss earlier than young Yugoslavs or Cretans, on low-fat diets. To find out whether the pattern holds for the U.S., Dr. Rosen is studying New York City schoolchildren and their parents. If a simple hearing test does indeed give early warning of heart disease, he said, the time to put Americans on a lowfat, anti-cholesterol diet may be during childhood...