Word: patters
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Dates: during 1950-1959
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Many psychologists will be irritated by the authors' Freudian patter. But their main conclusions make considerable sense...
Instead of moving in with a fast sales patter, the clerk who spends "three minutes buttering up the customer can trim seven minutes off the usual 20 it takes to sell a pair of shoes," said Talbott. He also checked displays at 70 Joyce retailers, found that white light on a display "is too hard" and helps few sales, purple light even fewer ("it's old-timy"). But yellow and red lights ("warm, emotional colors") boost sales of summer shoes because they excite the "impulse buying" of women...
...course there is little resemblance between this movie and the original play by Gogol. There is little meeting ground between Russian drama and Kaye with his capers and patter songs and mugging. But this is beside the point--Danny Kaye has always stood on his own feet...
...fact is that the Kaye routines are suffering from old age. The patter songs are not what they used to be, the special quality of this original actor is beginning to pall on audiences that have seen him before. He is no longer a bombshell...