Word: patterson
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Dates: during 1930-1939
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...last week it looked as though Publisher Patterson's curiosity was about to wind up in either: 1) the biggest fiasco of his career; or 2) the scientific scoop of the decade. Because topflight geneticists would not work with a tabloid newspaper, the News arranged with the commercial Applied Research Laboratories of Dayton, N. J., headed by Biologist Thomas Durfee, to do its experimenting. Director Durfee got in a supply of scientifically bred white rats whose pictures duly appeared in the News alongside Murderer Robert Irwin, Spy Johanna Hofmann, the Duchess of Windsor. Following methods suggested by earlier experiments...
...News's 3,000,000 readers have been profoundly apathetic to these revelations, even when Publisher Patterson gave them front page headlines on rat news at the height of the German pogroms. Reaction of scientists has ranged from cool to openly hostile. When Publisher Patterson tried to talk about his big story to a pretty nurse in his doctor's office she exclaimed: "Oh, rats-we tried that at Johns Hopkins . . . and it can't be done...
...scores of parents who have written in for advice, the News returns a stock, mimeographed answer: "We are unable to provide any information or advice regarding application of the technique to human beings." But unless his laboratory is fooling him, Publisher Patterson believes he can some day give a different answer. Says he: "Then maybe people will agree that we've been sitting on a big story here...
When money-making little Graham Creighton Patterson quit as publisher of the Christian Herald in 1935 to take over Philadelphia's moribund Farm Journal, a Herald colleague said: "Goodby, Graham. If you become as good a farmer as you were a Christian, God pity the farmers...
Backed by the money of Oilman Joseph Newton Pew, Publisher Patterson made over his entire magazine, high-pressured circulation from 1,000,000 to 1,350,000, advertising revenue from $300,000 to $1,150,000. All he lacked to be a huge success were the lucrative cosmetic, baby-food and home appliance ads, which instead of flocking to Farm Journal remained with The Farmer's Wife of St. Paul (circ. 1,170,000), only magazine written exclusively for farm women...