Word: pattersons
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Dates: during 1920-1929
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Inventor Igor I. Sikorsky, vice president of the company, has tried to sell to Flying-Publishers Robert Rutherford Mc-Cormick and Joseph Medill Patterson...
Having promised themselves "the largest magazine circulation in the world" by 1934 (TIME, July 1), publisher-cousins Robert Rutherford McCormick and Joseph Medill Patterson of nickel-weekly Liberty last week moved to make that circulation profitable. They simplified the duties of the general manager who had gotten Liberty's present circulation, by calling in a man better fitted to supervise the getting of Liberty's advertising...
...general manager thus relieved is Max Annenberg, Number Three Man of the Patterson organization. Jewish-born, raised among the Irish of Chicago's First Ward, a newsboy early trained by the Chicago Tribune and for several years by Hearst papers, Max Annenberg learned all there was to know about circulation. When he returned to the Tribune in 1907 he said: "You make the newspaper. Ill sell it." His confidence in himself was shared by the newsdealers, whom he made his friends by every means at his command. Once, when they were crying for newspapers to sell during a Chicago...
After duplicating his Tribune circulation success with the Patterson-McCormick New York Daily News (largest in the U. S.), Circulator Annenberg was put in charge of circulating Liberty when it was founded in 1924. Later he was given the general managership. That meant supervising the sale of white-space as well as newsstand sales. Manager Annenberg drove into the job. Than Liberty's advertising sales-methods nothing more high-powered has ever been seen in the business. But advertising men are different from newsdealers. They must be coaxed, cannot be driven. Somehow, Liberty's advertising did not keep...
...thickly filled but that it can be used as a publicity medium by people with money enough to "pioneer" it. Last spring Publisher Joseph Medill Patterson of the Chicago Tribune; New York Daily News and nickel-weekly Liberty, rode around the Caribbean in a Sikorsky christened Liberty for benefit of press.* Last week Mr. Patterson's cousin-partner, Robert Rutherford McCormick, sent another Sikorsky from Chicago northeastward. This plane was supposed to fly a Great Circle course to Berlin for the glory of the Chicago Tribune ("world's greatest newspaper"), whose aviation editor, 200-lb. Robert Wood, went...