Word: pattersons
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Dates: during 1930-1939
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Some 30 years ago sleek, bandboxical "Dapper Don" Collins began looting telephone boxes, soon graduated to blackmail, stock swindles, fraud, rumrunning. By the garish '20s he had a yacht, rolls of thousand-dollar bills, a long police record, a beauteous consort (Helen Patterson Heywood, who divorced her husband for him). Last week, friendless, feeble, finished, 59-year-old Dapper Don went to Sing Sing to serve 15 to 30 years. His crime: a piddling swindle. Said he: "I've been around, but today I'm just an old reprobate...
...bare 300,000 less than London's record-holding News of the world.* The News employs 3,500 people, pays them $8,000,000 a year. Its annual profit is usually estimated at around $5,000,000. Its fabulous success is due almost entirely to Publisher Joseph Medill Patterson's unique and highly individualistic application of a saying of Abraham Lincoln's, the last six words of which are chiseled across the front of the $10,700,000 News building: "God must have loved the common people because HE MADE SO MANY OF THEM...
...with the common people is no accident, but the result of self-conscious effort on the part of its publisher, who is famed for his rough-&-ready dress, his brusque manners and his liking for rubbing shoulders with the proletariat in saloons and subways. A rich boy himself, Joe Patterson never got along with other rich boys, had made several sporadic efforts to become a man of the people before he found his chance as a publisher. From 1914 until 1925 he and his cousin, Robert Rutherford McCormick, shared the running of the Chicago Tribune (which their grandfather, Joseph Medill...
...Patterson had talked to Lord Northcliffe, whose London Daily Mirror, a half-size picture paper, was selling nearly 1,000,000 copies daily. Northcliffe suggested that he try out the tabloid idea in the U. S. Captain Patterson met Colonel McCormick somewhere behind the lines; they dined with some other officers, then stepped outside and seated themselves on the dung heap...
Constantine W. Patterson '39 Manager...