Word: pattersons
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Dates: during 1930-1939
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Last week one of Editor Patterson's journalistic enterprises reached a new anecdotal high. It was a new daily feature called "The Doctor Tells The Story." It was Editor Patterson's own product. It came to him last month in a letter from Dr. William Edmund Aughinbaugh. elderly physician, lawyer, author, explorer, who worked on plagues in India, Burma, Arabia, China, Latin America, many another far-flung frontier. Dr. Aughinbaugh proposed that the News print a daily anecdote from his long and adventurous career. Editor Patterson liked the idea, decided to try it. For a month the strip...
...titillating the Daily News' 1,480,000 readers with a story of a suckling elephant is by no means the full measure of Editor Patterson's capacity as a newspaper publisher. He can point with pride to a first-rate layout of picture pages, thoroughgoing and breezy coverage of city news, sports and the Broadway scene, an irreducible minimum of foreign news (as few as one or two stories a day), a profusion of spry comics and features, and the strangest boast ever made by a tabloid: "THE MOST TALKED-ABOUT EDITORIAL PAGE IN NEW YORK...
...editorials, sometimes banged out on a typewriter by Editor Patterson, sometimes by his only editorial writer, Reuben Maury, are Mr. Patterson's substitute for his youthful reform pamphlets. Simple, often monosyllabic, strongly liberal, they might well enrage Publisher Patterson's Red-baiting cousin "Bertie" McCormick, publisher of the Chicago Tribune. The News was the first newspaper in Manhattan to adopt a five-day week, first to fly the Blue Eagle. It roundly flayed the Press at large for pleading "freedom of the press" as a defense against an NRA newspaper code. It scolded its brothers for resisting Child...
Especially alert is Editor Patterson to the usefulness of features-love advice, health and beauty hints, dress patterns, quilt patterns, child care, "How He Proposed," "Classroom Boners," "Embarrassing Moments," "Minute Mysteries," etc., etc. A single issue of the News contains about 30 of them. One such is the News' "eminent astrologer," Wynn (Sidney K. Bennett, who rates himself above the late Evangeline Adams), with daily advice such as: ". . . Be sure all your policies are for the good of others in addition to yourself and go ahead definitely toward a worthy goal! Avoid temper." Wynn also offered a free "personal...
Best feature idea Editor Patterson ever had was to fatten the size of the Sunday comic section. Because he felt that the encroachment of comic advertising had made the real funny strips too small, he ordered the section increased from eight to 16 pages last autumn. He reckoned that the addition might bring a 50,000 circulation gain. Instead the Sunday circulation, which then averaged 2,000,000, leaped enormously every Sunday until last month when it hit 2,313,000, a gain of more than 500,000 over last spring. Advertising, daily and Sunday, also gained enormously...