Word: pattersons
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Dates: during 1970-1979
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Randolph declined to comment further on the report, but sources said yesterday the initial report, written by a team headed by Walter A. Patterson '61, did not adequately discuss the issue of non-teaching employees...
...Thomas Patterson, a political scientist at Syracuse University, who studied the impact of TV ads in the 1972 presidential campaign, found that they tend to stick in the mind longer than commercial plugs. "Most Americans feel that choosing a President deserves more consideration than selecting a brand of antacid." When asked to describe a political ad during the 1972 campaign, 56% of the viewers were able to give a full description of it-twice the number who are usually able to recall a commercial plug...
What influenced the voters was the positions taken by the candidates rather than the imagery that so concerns media consultants. "The imagery that candidates try to project does not work on the voters," says Patterson. He frets a bit about the overuse of imagery in the current campaign-for example, all the footage of Jimmy Carter traipsing through the peanut fields. The professor advises both parties: "Knock off the imagery and give the people the kind of information by which they can best judge the candidates...
Their final appeal denied by the California Supreme Court, four Fresno Bee newsmen last week became the largest group of U.S. journalists to be jailed for a single story. The Fresno four-Managing Editor George F. Gruner, former City Editor James H. Bort Jr., and Reporters William K. Patterson and Joe Rosato-will not be released until they tell how they obtained secret grand jury testimony quoted in a 1975 story about local corruption, or until a judge becomes convinced they cannot be forced to talk. Before the four entered a county prison farm at Caruthers late last week, they...
...that role. The black caucus met for much of Wednesday, and presented its findings at a press conference that afternoon. Reporters during and after the conference saw a group of delegates that was definitely Carterized both on and off the record. The accent of the meeting was that Basil Patterson, chairman of the caucus, said his delegation didn't want to push for a black vice presidential nominee, because it didn't want to give false hopes to black people. But what came through in the conference was the sincere belief on the part of the caucus that Carter would...