Word: pattersons
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...fact that soft news is far more popular than hard news was a relatively unconfirmed discovery prior to the survey, Patterson said. Each respondent was asked a few questions about current events at the time of their response; on issues ranging from the British government’s planned withdrawal of troops from Iraq to the death of Anna Nicole Smith...
...Young people are more likely to get a news story from someone else, which is surprising, because other surveys had suggested that older people talked more about news amongst themselves,” Patterson said. “That was particularly true in the case of soft news stories—many of them circulated by word of mouth...
...followed up with a brief factual question related to the story we asked them about,” Patterson said. “For example, ‘do you happen to know if [Smith] died in California or Florida?’ or ‘did the British say they were going to withdraw all of their troops or part of their troops...
...Patterson also said that one reason young adults seem to latch on to soft news more than hard news is that they “don’t have an easy way to process the issues of public affairs...
...they watch all of a newscast or do they click away after a few minutes?” Patterson said. “When reading a newspaper, do they skim stories or read the whole thing...