Word: pattersons
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...younger adults were more likely to come across the convention by accident, the reduced coverage on the broadcast networks “implicitly roadblocks” their access, Patterson said...
...Patterson credited the small bounce not only to the smaller number of undecided voters this year, but also to the cutback in convention coverage on broadcast networks...
Older adults, Patterson said, are “more plugged in to the daily news or have a history with the convention” and were thus more likely to turn on the convention to watch...
Given the higher level of public interest in this year’s campaign, Patterson said that broadcast networks need to expand their coverage...
...This election process provides an opportunity to bring young people back into the process,” Patterson said. “It ought to be seen that way. Players like the broadcast network need to do their part. They’re not meeting their public service responsibility...