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...Black. Under Secretary of War Robert P. Patterson smoothly answered Bill Jack with a barrage of figures. He pointed out that Jahco had started in 1940 with an original investment of $100,000, boosted this to $354,000 through war profits by the beginning...

Author: /time Magazine | Title: Business & Finance: Profit into Loss? | 1/24/1944 | See Source »

...There was Alf Landon, John Hamilton, Joseph Pew, Senator Nye and the Rev. Gerald L. K. Smith; and, of course, the metropolitan McCormick-Patterson newspaper axis. They were loud. They were angry. They indulged in much loose talk. . . . These political locusts had nothing to say. . . . [They are] discredited mouthpieces of reaction. . . . They simply agreed in their hatred of the outstanding Republican of our time-Wendell Willkie...

Author: /time Magazine | Title: Voice from Main Street | 1/17/1944 | See Source »

...week's end Patterson's selling-in-reverse shot was on its way to the clicking point. Of the first 100,000 subscribers canvassed, 69,596 had responded: 50,173 agreed to stand aside (some 400 of them named a farmer to whom to send the released copy). But 19,423 city-dwelling readers who, unlike Patterson, either operate a farm or hope to some day, stoutly refused to give up Farm Journal and Farmer's Wife...

Author: /time Magazine | Title: The Press: Reverse English | 1/17/1944 | See Source »

When chipper, billiards-playing Graham Creighton Patterson* stepped in to run the Farm Journal in 1935 (backed by the copious cash of arch-Republicans Joseph and Howard Pew), its circulation was clotted at 1,100.000, its size at 16 to 18 pages. Its bookkeeping was done in red. This month's 72-page Farm Journal and Farmer's Wife (wed in 1939) went to more than 2,700,000 subscribers, and Patterson chalked his cue for a long reverse shot. Success had frozen his cue ball fast against the paper shortage...

Author: /time Magazine | Title: The Press: Reverse English | 1/17/1944 | See Source »

Publisher Patterson had run up against demand that would have upped circulation by 50.000 a month. He had trimmed the magazine's page-size, thinned its paper, rejected ads worth-$1 million before coming to his "stand-aside" plea to urban readers...

Author: /time Magazine | Title: The Press: Reverse English | 1/17/1944 | See Source »

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