Word: patzel
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...transplanted from Chicago's oldtime Palmer House. Onetime office-devil of his father's country newspaper at Lapeer, Mich., Adman Kudner has been a concert singer, police reporter, magazine contributor, versifier, political writer. Framed over his desk is his favorite definition of advertising, a quotation from Fred Patzel, 1926 World Champion Hog Caller: "You've got to have appeal as well as power in your voice. You've got to con-.vince the hogs you have something for them...
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