Word: patzer
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Dates: during 2000-2009
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...your bank accounts, credit cards, retirement accounts, mother's maiden name, everything. It requires that you show the Full Monty. In return, Mint shows you, with minimal effort on your part, a complete picture of where the heck all your money is going. Many potential investors in Patzer's idea thought people would simply never be bold enough to hand over all that information - Patzer himself admits to some early doubts. Turns out they underestimated how lazy or desperate we all are. In its first month, Mint signed up 50,000 users. At sale time, it had 1.5 million...
...were better at our personal finances, but it's just too confusing - and boring! Secretly, we wish someone else would do it for us. This is the key factor behind the success of Mint.com, a website that was started three years ago by then 25-year-old CEO Aaron Patzer in his Silicon Valley apartment. Now it has been sold to Intuit for a stunning $170 million...
...Patzer, along with his key engineers Matt Snider and Poornima Vijayashanker, built Mint using open-source technology, meaning it was pretty much free. They bartered legal advice for a little bit of ownership in the company. After Patzer's apartment got too small, the company moved into shared office space, renting cube by cube. They had a blog and e-mail campaign instead of advertising - and Patzer did a lot of press. For a young guy, he's very mediagenic: "Observe the world around you - everything you do, and especially everything you hate to do - solve a real problem...