Word: paule
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Dates: during 1950-1959
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...RATE RAIL FARES will be offered by Chicago & North Western on its Chicago-Minneapolis-St. Paul run to compete with bus lines. New coach fares ($15.60 round trip) will equal bus fares, and meal costs will be limited...
Yvette Hennig Ward is a chic and vigorous woman of 48 whose specialty for years has been refurbishing the 63 regional offices of St. Paul's Brown & Bigelow with the classy décor suited to the world's biggest manufacturer of advertising calendars and novelties. Last week Yvette Ward got the chance to use her woman's talent for refurbishing on an even grander scale. A week after the death of her husband, B. & B.'s President Charles A. Ward, she moved into his place as president. Hardly had she slipped her trim, horsewoman...
...gained respectability and success as president of B. & B., which grew under him from a $2,000,000 gross to $59 million last year. Yvette Ward's first big job for his company was redecorating the conservative, antique-filled lobby of the main plant in St. Paul. Recalls she: "I went extremely modern, but before the paint was dry, the executives were crying that I was ruining the place. My husband told them to stay out of the lobby until it was done. Then they loved...
...moved actively into business in 1943 as a director of the company. She has traveled widely (Russia in 1956, India in 1958), paints, is an author of two travel books, an amateur photographer and a pianist. When her husband was head of a citizens' committee to aid St. Paul's Como Park Zoo, she sold the idea of painting the cages in colors that contrasted with the animals' coats. When a local weekly refused to support a hospital fund-raising drive with the enthusiasm she expected, she bought it and became publisher. She came out with strong...
...shift to private labels has often been aided by the national-brand makers, who offered profit margins so small that supermarkets were forced to turn to private brands. "Take the case of detergents," says pro-national-brands Paul Willis, president of Grocery Manufacturers of America. "There's as much as a 40?difference in price on some sizes at the distributor's level." The reason: manufacturers with more capacity than orders take on a job of putting out a big-volume private label without allocating their production costs realistically...