Word: paulista
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Dates: during 1960-1969
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...contrast to Rio, Sāo Paulo is all business. Brazil's biggest and fastest growing city (pop. 6,000,000), it has 25,000 industrial enterprises that account for 30% of Brazil's total production. Sao Paulo considers itself the Brazilian Wall Street, and Paulistas act and dress accordingly, favoring dark suits and somber miens for all occasions. When he is not at one of the city's 500 sports clubs, Sao Paulo's favorite recreation, the Paulista will usually be in his car fighting Latin America's worst traffic jam (416,000 vehicles...