Word: paulista
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...President Getulio Vargas and Adhemar de Barros, the state's political boss. But that turned out to be no help at all. "Shall we throw the robbers out?" croaked his long-shot opponent, a gaunt, unshaven ex-schoolmaster named Jânio Quadros. Quadros whipped the wave of Paulista protest still higher by pointing out that the government had paved streets in new real-estate developments for its speculator friends at a cost of $4,480,000 a mile, of which $4,000,000 was straight graft. "The people wanted a change . . . A lamppost could have been elected," admitted...
...West. The key to such phenomenal expansion is the individual and collective drive of the Paulistas, who since they built their city on a broad shelf nearly 3,000 ft. above sea level, escape the enervating climate of the tropical lowlands. Drawn by good land and climate, nearly 1,000,000 European immigrants, mainly Italian, surged into Sáo Paulo state at the turn of the century, just when the city was ready to get up & go. Out of the melting pot of older Brazilians, Italians, Portuguese, Spaniards, Germans, Levantines and Japanese emerged the Paulista, cockily claiming a spiritual...
...clanging metropolis of lathes, spindles and plentiful credit, fortunes are made in a few years. Most enterprisers expand frenetically, cut the pie in a quick, cold-eyed killing, then move on to bigger things. Declared industrial profits average 18%-but many a Paulista would not touch a deal for less than 100%. Taxes are low, and collection is lax. In an atmosphere as favorable to freewheeling enterprise as the U.S. in President Grant's time, 100% profit is an attainable goal. At least 500 Paulistas have made their million (in terms of U.S. dollars), and 1,000 more...
Returning from Paris recently, a Paulista friend brought Baby's bride-to-be a Cartier cigarette lighter adorned with a sapphire as big as a robin's egg. The friend was Sáo Paulo's fabulous press lord, Assis Chateaubriand, 60, who shares Baby's dislike for Matarazzo and likes to print whole pages of pictures of underpaid Matarazzo workers and their crowded hovels. "Chatô's" head office, two of his 28 newspapers and one of his TV stations are in Sáo Paulo. So is his new Museu de Arte...
...dusty, backlands Brazilian hamlet of Estaçäo de Santa Barbara was just a whistle stop on the Paulista Railroad until two foreigners arrived there in 1868. The foreigners were Colonel William H. Norris and his son Robert, unreconstructed U.S. rebels from Oglethorpe, Ga. Heartsick at the South's defeat, they had listened with interest to tales of Brazil, a vast country where slavery was still a respected institution and a gentleman planter could work his lands in peace and dignity...