Word: paulo
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
Saints & Sexpots. Situated in both Rio de Janeiro and São Paulo, the agency and its 300 employees shrewdly tailor advertising to two markets. Brazil's richest consumers are in the "Golden Triangle" that stretches from Rio and São Paulo to Belo Horizonte. To stir them, Standard turns out sophisticated pitches that any Manhattan agency would proudly claim. For Rhodia fabrics, Leuenroth photographed Brazilian models wearing Rhodia clothes in Rome and Tokyo to convince women that Brazilian-made rayons and cottons are as smart as imports. In a nation where saints and sexpots remain the surest...
...army as the ally, if need be, of the French forces, whatever may befall us. There will always be between us, I am sure, a special alliance." There were more immediate matters to discuss. The Brazilians having promised to compensate the former French owners of the Sāo Paulo-Rio Grande railroad nationalized in 1940, De Gaulle and President Castello Branco issued a communiqué expressing the hope that "the two governments will reach fully satisfactory results as rapidly as possible regarding the other questions still pending between France and Brazil." The most outstanding of these problems...
Boning for Bachots. Whether in London or São Paulo, a lycée education is a demanding, no-nonsense process. Greek, Latin and logic, mathematics and a firm grounding in scientific studies are standard elements in the curriculum. French literature is its very backbone. And wherever the lycée, its students will be working from the same textbooks, will bone up for the same exams at the same time of the year. The questions for the bachot, the dreaded baccalaureate examination that determines who shall-and who shall not-be eligible for university entrance, are formulated...
...Eastern Air Lines' low-cost Boston-New York-Washington shuttle was considered a remarkable innovation when it was started in 1961. The Brazilians have been doing it since 1959, with three airlines shuttling between Rio and Sāo Paulo at the rate of one flight every 20 minutes during rush hours...
...last month alone, executives of 35 major U.S. corporations have been scouting São Paulo, and this week six leading Brazilian businessmen will travel to New York-at Banker David Rockefeller's behest-to talk with 100 other U.S. prospects. "Only by creating wealth," says President Castello Branco, "can we distribute it justly among all Brazilians. We intend to support and stimulate capital...