Word: paulo
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Dates: during 2000-2009
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Vasella has also revamped Novartis' marketing force in the U.S., where it long lagged behind competitors. He poached Paulo Costa from Johnson & Johnson in 1999 and made him CEO of Novartis' U.S. drug unit. Since then, Costa's sales force has grown to 5,800 from 2,815. The payoff? Drug sales in the U.S. grew 24% last year...
...PAULO...
...What we need is a national system to catalogue the country's religious art," he said. "That way, if something is stolen in Rio then it can't be resold in Pernambuco or São Paulo, and if something is stolen in Pernambuco or São Paulo, then it can't be resold here...
...piece, a six-inch statue of an icon named Faith, once formed part of the ornate gold-leaf side altars that date from 1690, shortly after work on the church began. "It was priceless," says Dom Paulo Azeredo Coutinho, one of the 45 monks who live and work in the famous building and monastery...
...Humberto, 54, and Fernando, 45, reuse everything from old rope to soft toys. However fanciful or arty, their work starts from the materials they find, testing properties and limitations. In abstracted form, the pair reflect the zany practicality they see on the poorer streets of São Paulo, their hometown laboratory...