Word: paulo
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Vasella has also revamped Novartis' marketing force in the U.S., where it long lagged behind competitors. He poached Paulo Costa from Johnson & Johnson in 1999 and made him CEO of Novartis' U.S. drug unit. Since then, Costa's sales force has grown to 5,800 from 2,815. The payoff? Drug sales in the U.S. grew 24% last year...
...home of the world champions--a good bet to defend their title in Germany--where the beautiful game is part of the nation's soul, the professional league is a money-losing shambles, with poorly paid players performing in mostly empty arenas. Except for one team. In São Paulo, at Pacaembu Stadium, 35,000 fans are on their feet, pounding samba drums. Legions of shirtless young men are cheering, "Corinthians, my life! Corinthians, my past! Corinthians, my true love!" Above them in the director's box sits the unlikeliest of futebol moguls, and the man who made...
...PAULO...
...What we need is a national system to catalogue the country's religious art," he said. "That way, if something is stolen in Rio then it can't be resold in Pernambuco or São Paulo, and if something is stolen in Pernambuco or São Paulo, then it can't be resold here...
...piece, a six-inch statue of an icon named Faith, once formed part of the ornate gold-leaf side altars that date from 1690, shortly after work on the church began. "It was priceless," says Dom Paulo Azeredo Coutinho, one of the 45 monks who live and work in the famous building and monastery...