Word: pavlov
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...bombed civilians in World War II. From his evidence that the strongest-willed soldier would collapse if battle stress were sufficiently prolonged, Dr. Sargant took a flying leap to the conclusion that virtually any man's mind, if it cracks, will follow one of the behavior patterns that Pavlov thought he saw in dogs. At first, says Sargant, the mind seems to equalize all stimuli and reacts with the same intensity to a bomb attack or the squeal of a mouse. Second, it may go into a "paradoxical phase," and respond more vigorously to weak, unimportant stimuli than...
...Mind; Doubleday, $4.50), British Psychiatrist William Sargant lays out a pat theory to explain as essentially the same not only political brainwashing and extorted confessions but religious conversions as well. The all-purpose key, according to Sargant, is to be found in the theories of Ivan Petrovich Pavlov (1849-1936), the Russian physiologist and would-be psychologist who proved that his famed "conditioned-reflex" dogs knew for whom the bell tolled...
...Pavlov's conditioned-reflex theory (a dog regularly fed at the ringing of a bell will eventually salivate at the mere sound, even though no food is offered) was only the beginning. In later work, which got little attention in the West, Pavlov sought to prove that dogs are of four temperamental types, "strong excitatory," "lively," "calm imperturbable, or phlegmatic," and "weak inhibitory."* Further, he developed an elaborate theory of both positive and negative conditioned responses, which appear in varying patterns when a dog is subjected to unendurable stress ("trans-marginally stimulated"). A dog usually breaks down...
...purpose is to condition customers-recalling Pavlov's dogs which salivated at the sound of the dinner bell-so that they will drool at the sight or sound of a selling gimmick with a symbolism that appeals to the unconscious. MR practitioners are convinced that most shoppers buy irrationally, to satisfy unconscious cravings. To explore the cravings-and to learn why some men smoke cigars, or how women choose shoes-MR interviewers use such psychological tests as the Rorschach cards, the TAT (Thematic-Apperception Test) or even the formidable MMPI (Minnesota Multiphasic Personality Inventory). They often interview their quarry...
...shaped an outraged reply. Just in time, his sad-faced lawyer, Arthur Condon, drove a swift knuckle into the small of Beck's back. Three times Beck started to answer; three times Condon's knuckle dug into his spine. Beck soon developed a sort of Pavlov's-dog response to the knuckle-every time he felt it, he automatically began reading, "I must decline...