Word: pavlovians
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Pierce and his team started with the assumption that animals, and young animals in particular, are adapted to crave high-calorie foods that are packed with fat and carbohydrates, the crucial biological fuel that rapidly growing juveniles need. Using classic Pavlovian conditioning techniques, Pierce trained his rats to associate low-calorie foods with a "diet" taste, and high-calorie foods with a different taste. So, when the rats were fed a high-calorie food that had been flavored with the diet taste, their brains assumed that their bodies were running low on calories. These animals then overate at their next...
...cannibalism, just to spice up the storyline. 5 Whenever you mistake a penguin for Woody Allen. It happens more than you’d think. 6. Whenever you’re jealous of all the weight the penguins are losing. Then, seek help. 7. If you develop a Pavlovian devotion to Morgan Freeman’s leathery voice. 8. If the seals attacking and devouring the penguins is the realization of a terrible nightmare for you. 9. If, during the mating scenes, someone starts singing “My Goodies.” Or, if during the seal-attack scenes...
...associate with romance. Most boys, on the other hand, find grinding the preferred dance of choice. It requires little coordination and negates the possibility of—God forbid!—real conversation. As soon as Kanye starts requesting pre-nups, a pack of males, like Pavlovian predators, begin to peruse the room and claw at the nearest female. They then proceed to literally bruise pelvises with a sometimes circular, more often directionless, hip-knocking motion. And if you’re the taller of the pair—at 5’ 10?...
...when she has been away from the office. At Quarasan, an educational-product developer in Chicago, workers take "focus blocks" of up to three hours when they absolutely cannot be interrupted. "They know they don't have to jump when someone comes to their desk or have a Pavlovian response when the phone rings," says president Randi Brill. In any week, about 25% of the staff use the technique. Signs hang on cubicles, chairs or doors with such declarations as I AM FEELING TOTALLY FOCUSED RIGHT NOW. PLEASE RESPECT THIS PROCESS...
...more attuned than Americans to the iconography of consumerism. This is, after all, an animation-crazed culture in which characters like Doraemon, Hello Kitty and Pikachu adorn everything from refrigerators to boxes of seaweed sprinkles. Consumers, especially the key youth segment, prefer splashing out on recognizable icons?an almost Pavlovian response to a society awash in symbolism. No surprise then, that one of the details that Takizawa is most proud of in his collaboration with Champion is the way he reinterpreted the sweatshirt maker's embroidered "C" monogram into a tricolor abstraction. Shoemaker Mihara, too, stamped his sneakers with...