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...sure, earlier scientific discoveries had hinted at the importance of this kind of interplay between heredity and environment. The most striking example is Pavlovian conditioning. When Pavlov announced his famous experiment a century ago this year, he had apparently discovered how the brain could be changed to acquire new knowledge of the world--in the case of his dogs, knowledge that a bell foretold the arrival of food. But now we know how the brain changes: by the real-time expression of 17 genes, known as the CREB genes. They must be switched on and off to alter connections among...

Author: /time Magazine | Title: What Makes You Who You Are | 6/2/2003 | See Source »

...have gone from tremendous unfocused activity—a sort of a Pavlovian response to Sept. 11—to a much more realistic assessment that not every city can be prepared all the time,” she says...

Author: By Jenifer L. Steinhardt, CRIMSON STAFF WRITER | Title: Experts Examine Day's Aftermath | 9/11/2002 | See Source »

STEP 6: TURN OFF THE CHIME. Nothing triggers a Pavlovian response faster than a ringing bell, but a flashing icon in the task bar comes close. Turn both off and your urge to check will diminish over time...

Author: /time Magazine | Title: 12 Steps for E-Mail Addicts | 6/10/2002 | See Source »

...STEP 6: TURN OFF THE CHIME. Nothing triggers a Pavlovian response faster than a ringing bell, but a flashing icon in the task bar comes close. Turn both off and your urge to check will diminish over time...

Author: /time Magazine | Title: 12 Steps for E-Mail Addicts | 6/3/2002 | See Source »

...courtesy of the good folks at - well, I'm not telling. Take that, capitalist pigs.) Nothing like Internet-homesickness - set of course to a tinkling piano score - to make rugged survivalism cuter than a well-worn teddy bear. This is what we get for tuning in every week like Pavlovian dogs? Grown men crying...

Author: /time Magazine | Title: 'Survivor': Farewell, My Old Kentucky Joe | 4/19/2001 | See Source »

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