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...married man, she made every letter count. Today, the art of letter writing has been reduced to the dregs of sub-standard English found in e-mail. Even grade A Harvard scribes tend to regress on the Internet, thanks to the College's most tried and true teaching method: Pavlovian conditioning...

Author: By Molly Hennessy-fiske, | Title: Technology Kills Romance | 9/19/1996 | See Source »

...school nutritionist compete against BigFoot pizzas and Super- Size fries? The $50,000 the U.S. government allots each state annually to teach kids to eat right is lost next to the billions spent designing food and packaging that will ring the kids' Pavlovian bells. A telling statistic: Kellogg's in 1993 spent $32 million advertising a single product: Frosted Flakes. By comparison, last year the produce industry spent $55 million on an educational program to promote its entire product line, from asparagus to zucchini...

Author: /time Magazine | Title: Fat Times What health craze? | 1/16/1995 | See Source »

...said he'd been getting calls from "incredulous" finance ministers stunned by the prospect of delays in ratifying GATT.Why all the fuss about a short delay? After all, a new world order with freer trade and bigger bucks for business is something that should put the GOP in a Pavlovian frenzy. But it's not so simple, TIME business reporter Tom Curry explains. As the year ends so does Clinton's "fast-track" authority. And if that happens Congress won't be bound to accept the treaty as-is; instead lawmakers will have the power to introduce amendments to satisfy...

Author: /time Magazine | Title: TRADING GATT WARNINGS | 11/16/1994 | See Source »

Sometimes, it seems as if the constant assembly line of formulaic, big-budget, "blockbuster" films that Hollywood churns out with monotonous regularity has trained its audience only too well. Certain keywords, such as "family comedy," '"heart-stop-ping suspense," and tear jerker romance" will produce an almost Pavlovian response in the prospective audience. Probably any experienced moviegoer can summarize the entire plot of a two hour film after seeing only the 45 second preview. Such are the movies of the Nineties...

Author: By Jeannette A. Vargas, | Title: Babes in Bensonhurst | 3/3/1994 | See Source »

That is the final weapon of monsters: they beguile us with our own frailty. By way of science or theology, arguments Pavlovian or Paulinian, we diminish their horrors as we seek guarantees of forgiveness for our own capacity for error. We do this even though we know that humanity's "errors" -- our bigotry or anger or lust or selfishness or greed -- will go on churning out the accursed creatures. Like our forebears, we have got in the habit of monsters. If we are to escape their terror, we must not distort their significance. If they frighten us, we must remember...

Author: /time Magazine | Title: The Uses of Monsters | 8/19/1991 | See Source »

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