Word: pavlovic
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Dates: during 1950-1959
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...Mind; Doubleday, $4.50), British Psychiatrist William Sargant lays out a pat theory to explain as essentially the same not only political brainwashing and extorted confessions but religious conversions as well. The all-purpose key, according to Sargant, is to be found in the theories of Ivan Petrovich Pavlov (1849-1936), the Russian physiologist and would-be psychologist who proved that his famed "conditioned-reflex" dogs knew for whom the bell tolled...
...purpose is to condition customers-recalling Pavlov's dogs which salivated at the sound of the dinner bell-so that they will drool at the sight or sound of a selling gimmick with a symbolism that appeals to the unconscious. MR practitioners are convinced that most shoppers buy irrationally, to satisfy unconscious cravings. To explore the cravings-and to learn why some men smoke cigars, or how women choose shoes-MR interviewers use such psychological tests as the Rorschach cards, the TAT (Thematic-Apperception Test) or even the formidable MMPI (Minnesota Multiphasic Personality Inventory). They often interview their quarry...
...Pavlov's Dog. At Dave Beck's side was a brown leather briefcase bulging with the personal financial records that the committee had asked him to bring. Ordered to turn them over, the witness unfolded a slip of white paper with the seven lines of large type that he had said earlier would "encompass the whole atmosphere of everything...
...shaped an outraged reply. Just in time, his sad-faced lawyer, Arthur Condon, drove a swift knuckle into the small of Beck's back. Three times Beck started to answer; three times Condon's knuckle dug into his spine. Beck soon developed a sort of Pavlov's-dog response to the knuckle-every time he felt it, he automatically began reading, "I must decline...
...most famous salivary incident since Pavlov's experiment with the dog, Red Sox outfielder Ted Williams has divided the baseball-loving city of Boston into two campus, the "I Like Ted" faction, and the "I Dislike Ted" group...