Word: paxson
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Dates: during 1990-1999
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...York, L.A. and Chicago ?- sports is a particularly cost-effective way to fill airtime. Or conglomerates with big movie libraries may decide that a mix of film and reruns may be the way to go. But who gets bought? One guy with plenty of prime real estate is Lowell Paxson, whose fledgling family-based Pax network has stations in 43 of the top 50 markets but isn?t now passing bottom-line muster. "If we?re going into the duopoly game, we?re the prettiest girl at the duop dance," he told the New York Times. If the price...
...would call Lowell (Bud) Paxson a dimwit. He is an unusual sort of TV executive, certainly: a born-again Christian who makes more money than headlines and counts among his achievements the Home Shopping Network, which he sold for a bundle in 1992. Nor would Barry Diller, a genuine TV honcho who makes a lot of money and headlines, qualify as anything less than bright. But each is about to embark on what would appear to be a fool's errand: starting a new television network in an era in which audiences are fragmenting and network profits disappearing. Paxson...
...they are changing the model. Paxson is assembling his group of UHF stations into a no-frills national network offering family-friendly programming. When Pax TV makes its debut on Monday in about 75% of the country, it will become the seventh (count 'em) over-the-air network...
...talk show with Phyllis George as co-host; Reel to Reel, a movie-trivia game show; and It's a Miracle, featuring true-life inspirational stories. "We want to be a safe haven for viewing: free of violence, free of overt sex and free of foul language," says Paxson, who runs his empire from West Palm Beach, Fla. Paxson insists, however, that he's not aiming for a new incarnation of the Christian Broadcasting Network. "We're not going to proselytize or evangelize in any way. Jesus gave only one sermon, the Sermon on the Mount. The rest...
...agnostic, of course, so the key to Pax TV's success may lie less in its spiritual mission than in its business plan. Pax TV executives say the network can earn profits with even a cablelike 1 rating (attracting 1% of the available audience). One reason is that Paxson owns not just the network but also 78 of the 95 stations that will be carrying it, enabling him to make money at both ends of the pipeline. Another is the cost efficiencies made possible by programming and promoting a uniform schedule on all its stations, which will run only...