Word: pay
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Dates: during 2010-2019
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...also has a tough opponent. Mosley is a wily 38-year-old who twice defeated Oscar De La Hoya. (Both Mayweather and Mosley have agreed to random blood testing.) Richard Schaefer, CEO of Golden Boy, which is promoting the fight, predicts that HBO will sell 3 million pay-per-view buys to make it the biggest fight in boxing history. It will also be shown in theaters nationwide. (Watch TIME's video "A Free Boxing Lesson with Oscar De La Hoya...
Cable companies, not surprisingly, have resisted, asking why they should pay for content that's broadcast over the airwaves to non-cable subscribers for free. They say they already give companies like Disney, which owns ABC, plenty of money - Disney gets about $200 million a year from Cablevision alone, for the right to carry cable networks like ESPN and the Disney Channel. (ESPN is reputed to get $4 per month per subscriber, the highest of any cable channel.) And any increases in costs, they note, will likely be passed on to consumers...
...egos. In a high-stakes game of chicken, neither side would budge, each one blaming the other for the impending blackout of one of the year's highest-rated programs. The negotations, which had been vigorous, became frantic. Finally, "we found something that was in line with what we pay other programmers," says Charles Schueler, Cablevision EVP. Minutes after the show started, Bob Iger reportedly gave his OK from the red carpet, just in time for Penélope Cruz to glide onto the screens of Cablevision customers in the New York City area to present the award for Best...
...that's just for one network in one market. Similar negotiations are likely to take place in major TV markets across the country. Moonves, one of the most enthusiastic proponents of getting cable companies to pay up, has said that by 2012, he expects CBS-owned stations to garner between $200 million and $250 million in retransmission fees from the cable giants and others. Analysts at SNL Kagan estimate that such fees will bring in north of $900 million for networks this year, not insignificant, but a fraction of the $28 billion expected to be brought in by cable networks...
...going to win? "My expectation is that dollars will follow audience," says UBS media analyst Michael C. Morris. "Content providers can say, 'You're going to pay me, or I'm pulling my signal.' It's basic leverage." Since cable providers operate at margins of about 40%, they can probably afford it. Indeed, Morris thinks a price war is in the offing, which would be good for consumers. "They may decide that a 35% margin is worth the trade-off for a better audience share," he says. Morris believes that the collateral damage in this battle will be the smaller...