Word: pay
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Once, said payment came from the audience or from advertisers. Now the Internet offers all-you-can-eat info, yet advertisers are unwilling to pay anywhere near the same rates for online ads as they do for print or TV ads, and the Web has all but supplanted newspaper classifieds...
...York Times is reportedly readying plans to start charging for online access, while a group of newspaper execs has been looking into the legality of banding together to do the same. News outlets are selling software, merchandise, club memberships - anything that people are more willing to pay for than, well, news. (Watch an interview with New York Times editor Bill Keller...
...possible, though, that nothing will save the journalism business - at least as we know it and pay for it today. That doesn't mean journalism will go away. Reporting won't go away, though foreign bureaus might. Information won't go away. Opinion certainly...
...somebody will have to pay - even, or especially, for the free stuff. Some journalism could become a kind of volunteer work, performed by eyewitnesses, passionate amateurs or professionals in other fields who use journalism as a loss leader to sell their books or build their brands. (That's the model of the legion of unpaid writers at the Huffington Post.) Even if you filter your own news from Twitter, you're paying in time and effort. (Watch an interview with Arianna Huffington...
Those seeking to pay the bills through full-time journalism could find different paymasters. The Associated Press recently started taking investigative reports from four nonprofit journalism groups. And if newspapers can't afford investigations, advocacy groups and think tanks - which already hire research pros - could do their own: a kind of piecemeal return to the old partisan press...